About us
At DuroSpace Consultancy, we believe that sustainable innovation and strategic business models go hand in hand. Founded by Sem van Rijthoven and Merijn Braat, our mission is to help businesses grow while embedding sustainability at their core.
By combining our backgrounds in business strategy and sustainable innovation, we provide a unique perspective on how companies can scale while staying responsible. Whether it’s refining business models, integrating sustainability, or optimizing operations, we are here to help businesses make impact-driven decisions for a better future.
Our Core Values
Innovation
We embrace forward-thinking strategies to help businesses navigate complex challenges and stay ahead of industry trends. By continuously evolving and integrating new insights, we ensure that our clients receive cutting-edge solutions tailored to their needs.
Impact-driven
Our focus is on delivering measurable and sustainable results that drive real business growth. Every strategy we implement is designed to create long-term value, ensuring our clients achieve both financial success and operational excellence.
Transparency
We believe in honest, open communication, providing clear insights and realistic expectations throughout every stage of our collaboration. Our commitment to integrity ensures that clients can trust us to make decisions in their best interest.
Collaboration
Success is built through strong partnerships, and we work closely with our clients to develop tailored strategies that align with their unique goals. By fostering teamwork and shared knowledge we create solutions that are both effective and sustainable.
Sem van Rijthoven

Sem, a Business Administration student at Erasmus University Rotterdam, is passionate about helping businesses optimize their models, ensuring they are both efficient and future-proof. His knowledge lies in strategy, business structures, and improving operational effectiveness.
Merijn Braat

Merijn, a Sustainable Innovation student at TU Eindhoven, brings a deep understanding of how sustainability can drive long-term success. With a passion for innovation, he focuses on integrating eco-friendly and socially responsible solutions into modern business practices.